The development of a well thought out marketing strategy to increase market share or venture into new markets as the case may be and promote the uplift & cargo capabilities of our principals.
- Data collection, aimed at assessing present and potential demand;
- Market segmentation aimed at finding the desired target & other niche markets
- Identification of distribution channels better suited for reaching said target;
- Competition analysis;
- Development of a benchmarking system to position the client’s offer;
- SWOT analysis;
- Building a medium/long term marketing plan aimed at growing the destination’s market share;