The development of a well thought out marketing strategy to increase market share or venture into new markets as the case may be and promote the uplift & cargo capabilities of our principals.

  • Data collection, aimed at assessing present and potential demand;
  • Market segmentation aimed at finding the desired target & other niche markets
  • Identification of distribution channels better suited for reaching said target;
  • Competition analysis;
  • Development of a benchmarking system to position the client’s offer;
  • SWOT analysis;
  • Building a medium/long term marketing plan aimed at growing the destination’s market share;


  • Own/manage offices in all regions we operate in providing a full spectrum of services and coverage
  • Development of a customer network by planning visits, mailing and sales calls to agents;
  • Building long term relationships with agents
  • Experienced sales staff with industry knowledge to provide tailor made solutions to customer needs.
  • Provision of information via weekly/monthly reports as per required formats.